The Air Jordan 1 “Bred Toe” releases today

People are losing their minds over a painted toe.

Thanks to Zsneakerheads, today we get our first full-look at the upcoming “Bred Toe” – a sneaker that literally is the Black Toe with a painted toe. And people are losing their shit over it.

Brand loyalty is crazy for Jordan Brand and the reaction is kind of what we expected. But all I can think about is that old Simpsons episode where people get fooled by Malibu Stacey’s new hat as a must-have.

This is very much the same – an easy money grab from Jordan Brand – and hey, why not. When you have a licence to print money, I’d be doing the same thing.

Perhaps with a little more creativity, though.

The Air Jordan 1 “Bred Toe” will hit stores and Nike.com on Feb. 24th.

Air Jordan 1 Retro High OG “Bred Toe”

Style Code: 555088-610
Release Date: February 24, 2018
Price: $160
Where to Buy: Nike.com

Detailed look 02.24.18

On foot looks 02.23.18

Release update 02.20.18:

It looks like the Bred Toes will be a wide drop – if you go by Footlocker’s release map. Peep the map below to see what we’re talking about.

The Bred Toe hits stores and Nike.com this Saturday, the 24th of February.

Official product images 02.16.18

Official images (01.17.18)

Update 11.29.17 :

S.Sam.Group have dropped some fresh looks at February’s Air Jordan 1 “Bred Toe”. Grab a detailed look below!