Even more 270’s . . .
Virgil Abloh has always encouraged customization of his sneakers, like his infamous “personalized midsoles”, but it’s only now that Off-White has officially given the go ahead, challenging those who are lucky enough to score a pair of the White Air Prestos to make their own unique mark on the highly sought after sneaker.
A post from Off-White’s official Instagram account earlier this week asked those with pairs to make their sneakers their own; They said, “Under the premise that design is merely an object and not coveted until a human has a moment with it, we originally wanted everyone to write their name on their pair, or dye their pair their favorite color,” read the caption, which encouraged users to share their own work with the hashtag #readymadeoffwhite.
A post shared by Off-White™ (@off____white) on Jul 30, 2018 at 1:43am PDT
The post also called on owners of the white Air Presto to create a tie-dye version, a challenge which was quickly answered by celebrity sneakerhead John Mayer, who flexed a wild rainbow edition, along with a few other colorways hitting the web.
A post shared by John Mayer ? (@johnmayer) on Jul 31, 2018 at 11:17pm PDT
A post shared by Kyle Riggle (@kyleriggle) on Aug 1, 2018 at 6:25am PDT
A post shared by JOHN TROTTIER (@johnnyskicks_) on Jul 31, 2018 at 5:11pm PDT
think outside of the box #readymadeoffwhite
A post shared by sizetenplease (@massimo.taylor) on Jul 30, 2018 at 2:12am PDT
But customizing an Off-White isn’t a new thing. There’s been sneakerheads doing it for quite a while now on other Off-White x Nike releases. We’ve kindly rounded the best of the best up for you to enjoy, including some VaporMaxs, Air Maxs and Hypedunks that have been floating around the gram.
A post shared by edmondlooi (@edmondlooi) on Jul 30, 2018 at 10:40am PDT
A post shared by quonito (@quonito) on Jul 25, 2018 at 1:18pm PDT
A post shared by Astronaut? (@astronaut34589) on Jul 31, 2018 at 3:50pm PDT
A post shared by ゴギ (@vgoghi) on Jul 30, 2018 at 3:48am PDT
#readymadeoffwhite @virgilabloh @off____white
A post shared by @ rpsneakss on Aug 1, 2018 at 4:10am PDT
A post shared by quonito (@quonito) on Jul 30, 2018 at 4:47pm PDT
“ #readymadeoffwhite “ @off____white @virgilabloh @liljupiterr
A post shared by レオナルド (@leozoppi.co) on Jul 31, 2018 at 9:13am PDT
A post shared by Alex (@clothing.alex) on Jul 30, 2018 at 6:46am PDT
A post shared by DCJ (@dcjsnkrs) on Jul 19, 2018 at 7:32am PDT
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