Concept Lab // Air Jordan 4 “Makin’ Bank”

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Mike makes stacks.

The return of the Air Jordan 4 “Pure Money” last year was probably one of our favorite general releases. Such a simple white colorway can look so damn good. Plus, it provides the perfect base for any custom Air Jordan 4.

We bet that it was a great return for Jordan Brand, too, who would have made some serious coin on that release. We all know the Air Jordan for is the Jumpman’s licence to print money. That and the Air Jordan 1, of course.

And today, we pay homage to Mikes’s ability to make bank. After all, he’s the first Billion dollar hooper. Whether it was from endorsements, gambling or from his stake in Jordan Brand – it just keeps on rolling in.

We’ve taken that basic release that made oh so much cash and upgraded it with some serious luxe. White suede now replaces the traditional leather, with Metallic Gold replacing the Silver hardware, including an added metallic panel around the heel.

All that gold truly captures Mike’s transition from hooper to Billionaire and his Makin’ Bank mentality.

To see more of our Concepts, click here.

Air Jordan 4 “Makin’ Bank”

from the HOUSE OF HEAT Concept Lab


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