The Serbian center who has captivated the NBA with his unexpected skill and earned three MVP awards is finally stepping into the spotlight with his own signature sneaker.
Announced at a recent event by 361°, the long-overdue 361° Jokić 1 is finally confirmed for release in December.
Historically, it's rare for an athlete of Jokić's caliber to wait so long for a signature shoe, especially after such consistent high-level performance. The partnership between Jokić and the Chinese sportswear brand was inked in December 2023, and the fruits of this collaboration are now ripe for the picking. The debut of the 361° Jokić 1 is set for December, with a price point that's as appealing as the player, expected to retail for around USD 100.
While the event did not reveal the sneaker's design, the anticipation builds not only for the aesthetic but also for the technology that will be incorporated to suit Jokić's unique style of play. Additionally, a more tech-forward version, the Joker 1 GT, is slated for release in March, with an expected price of USD 140. This model will likely feature enhanced performance elements to cater to the rigorous demands of professional basketball.
Expect more details on the 361° Joker 1 and 361° Joker 1 GT to emerge as we approach the end of 2024.
