Detailed Looks at Action Bronson’s adidas Ultra BOOST “Realtree” PE
The notorious New York MC and famed foodie masterfully positioned himself to be a multi-market influencer, similar to (but not in the same league as) Donald Glover AKA Childish Gambino. And, like Don, Action Bronson also repped the Three Stripes — that was until they ‘did him dirty.’
“adidas is fucking shitty people. I was supposed to get my friends and family [Ultra Boosts] and they fucked it up,” Bronson said. “I was the first to design ones with the Real Tree. Now, every motherfucker in the past two years has put Real Tree on a shoe. Before that, I hadn’t seen it, I don’t think ever.”
— Action Bronson
Bronson is referring to a pair Ultra BOOSTs that he originally teased on social media back in May 2018, the pair we finally get a look at in detail below. But what happened between Bronson and the Three Stripe Brand is still a little mysterious — perhaps he feels they stole his ideas for general releases, or perhaps it was just a massive clash of heads. Either way, somewhere between then and now, the partnership soured and the releases were scrapped.
“[adidas] played games. I went on GQ, fucking previewed them and everything. They asked me to do the collaboration,” he continued. “All I know is, I don’t fuck with them. I always fucked with Nike. I don’t care about doing a collaboration at this point. I just want to wear what I like…unless they want to fucking give me the bread.”
— Action Bronson
The Action Bronson x adidas Ultra BOOST you see below is reminiscent of a pair seen in a GQ interview back in 2018, but the heel clip is dressed in clean flat black and the caging features black stitching & fusing. The DNA Show breaks down the story of these unreleased beauties perfectly, so peep the video further below, along with some detailed, never-before-seen looks at the Action Bronson x adidas Ultra BOOST “Realtree” below