Adidas Basketball Announces Partnership with Club 520

adidas Basketball has officially announced a new partnership with Club 520, the breakout podcast blending basketball, culture, and entertainment through its unmistakably unfiltered lens. The collaboration will establish adidas Basketball as the exclusive apparel and footwear partner of the show, supporting a multi-layered effort to spotlight athlete stories, cultural contributors, and community-driven narratives.

Hosted by former NBA guard Jeff Teague alongside DJ Wells and Brandon Hendricks, Club 520 has quickly become one of the most recognizable voices in the basketball-media space. Their mix of real hoops conversations, humor, and storytelling has resonated across platforms, fueling rapid growth. Since joining The Volume in October 2023, the show’s YouTube channel has skyrocketed from only 35,000 subscribers to more than 760,000. In 2025 alone, Club 520 has generated over 200 million views on YouTube and 150 million social impressions.

The new partnership arrives at a key moment for adidas Basketball as it introduces James Harden’s tenth signature shoe. Through Club 520’s authentic reach, the brand aims to deepen its connection with hoop culture and communicate directly with the audiences driving the game forward.

Jeff Teague called the collaboration “a huge moment” for the show, emphasizing Club 520’s mission to bring real basketball stories to its listeners. adidas Basketball echoed the sentiment, praising the show’s authenticity, humor, and strong ties to the community.

With The Volume extending its agreement with Club 520 through 2028 and adidas now onboard, the podcast continues to strengthen its position as one of the fastest-rising platforms in sports and entertainment. Together, adidas Basketball and Club 520 share a vision of elevating creators, celebrating communities, and honoring the culture that makes basketball bigger than the game itself.