Adidas Basketball Celebrated the Legendary Career of Derrick Rose in Chicago

From January 2 to January 4, 2025, Adidas Basketball honored the incredible career and enduring legacy of Derrick Rose in his hometown of Chicago. The multi-day celebration highlighted Rose’s journey from a promising young hooper to NBA MVP, his unwavering connection to the city, and his commitment to giving back to the community. The tribute featured a series of events culminating in the official declaration of January 4th as Derrick Rose Day by the Mayor of Chicago.

The celebration began on Thursday with "Rose’s," a pop-up flower shop hosted at Tortoise Supper Club. Fans were invited to send roses on Derrick’s behalf to loved ones who had positively impacted their lives, underscoring Rose’s deep appreciation for his supporters. That evening, Derrick hosted the premiere of his short film, Becoming a Rose, at Soho House Chicago. Created in collaboration with Adidas Basketball, the film served as a heartfelt thank-you to Chicago and those who have shaped his career. Following the screening, Rose participated in a panel discussion, sharing his reflections on his journey and the city’s role in his success.

Friday saw Derrick return to Simeon Career Academy, his alma mater, for the school’s first-ever alumni basketball game. Joined by fellow Simeon alumni and former Chicago Bulls teammates, Rose faced off against the current varsity team to raise funds for charitable causes.

On Saturday, Adidas continued the celebration with a floral art installation at Clybourn Park, where fans could visit the tribute and receive limited-edition Adidas x Derrick Rose merchandise. The event was a testament to Derrick’s profound bond with the city and its people.

The weekend ended with a special halftime ceremony during the Chicago Bulls’ game against the New York Knicks at the United Center. The ceremony honored Rose’s contributions to Chicago and the global basketball community, marking a poignant close to a weekend celebrating one of the sport’s most beloved figures.

Adidas Basketball’s tribute to Derrick Rose not only commemorated his extraordinary career but also reflected his enduring legacy in the hearts of Chicagoans and basketball fans worldwide.