Adidas and Candace Parker Celebrate March Madness with New Film

As the excitement of March Madness takes center stage, Adidas is shining a spotlight on the power of competition with a new film celebrating women’s basketball. Under the creative leadership of Candace Parker—making her executive producer debut—the project highlights how competition pushes the game forward, embodying the brand’s global campaign message: You Got This.

The film brings together Adidas’ elite women’s basketball roster, including Kahleah Copper, Chelsea Gray, Aaliyah Edwards, Aliyah Boston, Nneka Ogwumike, and the brand’s newest signing, Satou Sabally. While typically rivals on the court, the group came together for an inspiring day of training and friendly competition, showcasing how mutual support and shared ambition drive the sport forward. More than just a campaign, the film underscores the sense of sisterhood that Parker has helped cultivate within adidas Women’s Basketball—an essential element in the sport’s continued rise.

With women’s basketball experiencing an unprecedented surge in popularity, Adidas proudly recognizes the athletes shaping the game and the student-athletes competing in this year’s tournament. The film serves as both a celebration of the sport and a testament to the belief that competition and camaraderie can coexist in elevating women’s basketball to new heights.

Expect more from Adidas as the tournament unfolds, continuing to champion the athletes who are redefining the future of the game.