adidas Officially Unveils Donovan Mitchell’s First Signature Sneaker – The D.O.N. Issue #1
adidas Basketball has officially revealed Donovan Mitchell’s first signature shoe called, the D.O.N. Issue #1. Appropriately titled to embody Mitchell’s Determination Over Negativity, the shoe’s name also pulls inspiration from classic comic books displaying issue numbers on the front cover as a testament to Mitchell’s nickname, “Spida”.
To celebrate the reveal of D.O.N. Issue #1 and disrupt the traditional sneaker unveil, adidas and Mitchell worked with his alma mater, Greenwich Country Day School in Connecticut, to select two aspiring sports writers and provide them with the opportunity to be the first to interview Mitchell about what this moment means for him and his family.
“My message with this shoe is that it’s for kids not only your age, but younger than you guys, older than you guys, just [for those who] believe that they can do anything,” Mitchell said. “You don’t have to be the number one recruit, you don’t even have to be a basketball player. I just want this to send a positive message to make kids feel inspired that they can be what they want to be.” You can read the full interview here.
Look for the adidas D.O.N. Issue #1 to release early 2019 at select adidas Basketball retailers and adidas.com.