adidas’ new SolarBOOST has some serious techs appeal
adidas are shining the light on the latest addition to the BOOST family, the adidas SolarBoost.The all-new performance runner comes packed with a little bit more tech than the three-stripe’s beloved BOOST cushioning – combining forces with NASA engineering to give this sneaker some serious techs appeal. But it’s not just the tech that’s got us primed, the street-steez aesthetic makes this a very versatile silhouette.
adidas’ new Tailored Fiber Placement technology is inspired by NASA tech. It’s a data-driven construction intended to provide the most precise upper possible. The brand’s Parley material is also woven into the fabric. And of course, it arrives with a full-length BOOST midsole for that underfoot comfort you’ve come to expect from adidas.
‘We knew it was time to challenge the status quo of a performance running shoe,’ says Chris Ekman from adidas’ running product team. ‘To create a lightweight, supportive, and comfortable silhouette for every runner, we took inspiration from the automotive and aerospace industries and discovered Tailored Fiber Placement, a precision manufacturing technology that allowed us to stitch materials together more precisely than ever before.’
And the aptly named SolarBOOST is arriving just in time for the season of sun, debuting on May 17th on adidas.com