adidas and Ole Miss Announce Seven-Year Partnership Beginning in 2027

Today, adidas and Ole Miss officially announced a seven-year partnership that will make adidas the official footwear, uniform, apparel, and sideline partner of Ole Miss Athletics beginning July 1, 2027.

At the center of the partnership is a major NIL investment that will significantly expand opportunities for Ole Miss student-athletes. Through adidas’ NIL infrastructure, student-athletes across all 18 varsity programs will be eligible to join the adidas NIL Ambassador Network, providing access to additional affiliate marketing opportunities and brand support.

The two sides have already begun collaborating on branding, school colors, and future uniform designs ahead of the partnership’s official launch next summer. adidas will also invest in fan experiences across campus, beginning with collaborative branding updates at Ole Miss bookstores.

Ole Miss will become adidas’ fourth SEC university partner, joining Tennessee, Texas A&M, and Mississippi State. The Rebels’ addition follows adidas’ recent expansion across college athletics, including new partnerships with Penn State, Tennessee, and Utah.

For more on the latest news from the NCAA, Nike is releasing an Air Force 1 Low pack soon.