adidas Originals Reveals Their Fall/Winter Crazy BYW Lineup
More than twenty years ago, adidas debuted their iconic Feet You Wear technology, a design principle that centered around the concept of natural motion and a style that would essentially be an extension of the wearer’s foot. And today, the concept is more relevant than ever, with adidas’ modern take; BOOST You Wear.
Their ‘Crazy’ basketball range has played a huge role in the BYW’s success, and it continues into the Fall and Winter seasons with six new releases.
The latest Crazy BYW iterations—Crazy BYW, Crazy BYW II, and Crazy BYW X—revives the 90s basketball silhouette featuring a triple Boost podular midsole design across six new colorways. Taking insights from a performance shoe and blending seamlessly with a lifestyle aesthetic, the Crazy Boost You Wear can be worn on and off the court.
All six pairs will arrive at select retailers and adidas.com on November 1st.