Adidas Originals, GloRilla & Grambling State Deliver 2025 Bayou Classic Halftime Show

The Bayou Classic has long been a stage for HBCU excellence, but this year’s halftime show marked a new milestone. adidas Originals joined forces with GloRilla, Grambling State University’s World-Famed Tiger Marching Band, and the Orchesis Dance Company for a performance that blended tradition, creativity, and cultural energy into a single moment. Fresh off her sold-out 2025 tour, GloRilla brought her Memphis-born intensity to the Caesars Superdome, debuting her new single “MARCH” in a high-impact showcase that immediately resonated with fans in attendance and across social media.

The show highlighted the power of collaboration between artists, athletes, and institutions. At the center of the performance was Orchesis, whose precise movement and powerful staging have been shaped under the direction of Grambling alumna J’aime Griffith. Griffith’s vision extended beyond choreography, guiding the creation of custom Orchesis costumes produced in partnership with adidas’ LA WRKSHP. Together, they delivered a refreshed look that honored the group’s legacy while pushing its visual identity forward.

For adidas, the moment was more than a showpiece. It reflected the brand’s continued investment in Grambling State University and the broader HBCU community, building on NIL education programs, career development pathways, and creative collaborations designed to uplift the next generation. That commitment was on full display as the marching band and Orchesis performed alongside GloRilla, each group contributing to a visual and musical narrative rooted in HBCU pride.

The 2025 Bayou Classic halftime performance ultimately stood as a celebration of heritage and innovation, merging the timeless impact of HBCU culture with adidas’ ongoing role in amplifying Black creators, students, and institutions. It was a moment that underscored what the Bayou Classic has always represented: community, excellence, and the power of shared expression.

(Image Credit: Xiana Gutierrez)