Available Now // adidas Ultra BOOST 1.0 “Purple Rush”

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Despite the adidas Ultra BOOST lineage literally getting bigger each year, there’s still plenty of love for its original slim-line design. Slowly plodding away in the background, the silhouette pops up from time to time in new colorways that make us still take notice. This all-new adidas Ultra BOOST 1.0 “Purple Rush” is one of those — and it’s available now!

Resting atop a murdered-out BOOST sole unit, the pair looks to nothing but purple up top, with two-tone “Purple Rush” and “Light Purple” alternating across the forefoot weave, and midfoot caging. Heel booties, clips, and laces all follow in solid hues, with a pop of black returning at the tongue to round out the design.

Grab an official look at this new adidas Ultra BOOST 1.0 “Purple Rush” here below, and if you’re feeling this new twist on an old favorite, then head on over to adidas US today and scoop yourself up a pair for $190.