Available Now // adidas Ultra BOOST S&L “Setsubun”

Available Now // adidas Ultra BOOST S&L “Setsubun”

As we approach the annual Spring celebration, the sneaker brands that celebrate Asia’s festival season will begin to pepper footsites with celebratory releases. The latest notable pair to appear amongst a sea of themed releases is this colorful adidas Ultra BOOST S&L DNA, which boasts a stand-out white-based upper in a sea of black and red options for the Lunar New Year.

Though it’s not identifiably Chinese New Year in nature, it’s colorful prints and bold red branding may well indicate its intentions to celebrate Japan’s Setsubun festival. Otherwise known as the bean-throwing festival, Setsubun literally translates to “Seasonal Division,” referring to its celebration on the final day of Winter. The impending Spring season is honored on the vibrant, Asian-influenced graphic lace cages and insoles, while national pride is flexed at the solid red strikes art the heel and tongue. Everything else arrives in a crisp white, as per the national flag, inclusive of the perforated leather toe cap, mesh uppers, and BOOST-loaded sole unit.


A release date for the adidas Ultra BOOST DNA “Setsubun” did not accompany the official image set here below, but with the spring season mere day away, you can expect to hear more on its release shortly. Until then, enjoy a detailed look at the pair here below, and, as always, keep your eyes glued to our official Twitter account for further updates.

Update 03.14.21 // Pairs of the adidas Ultra BOOST DNA “Setsubun” have landed here on adidas US and are available now in women’s sizing for $180. Go get ’em!

adidas Ultra BOOST S&L DNA “Setsubun”

Release Date: March 14th, 2021

Style Code: FX7980
Color: Cloud White/Scarlet
Price: $180

Where to Buy:
adidas US Available Now
adidas UK Check Site
adidas CA Check Site
adidas AU Check Site
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