First Looks // adidas Ultra BOOST Web DNA “Oreo”

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When adidas tacked on the DNA label to the Ultra BOOST a few years back, it was to determine an overarching class that encompassed the Three Stripe’s entire heritage — not just that of the UB line. It also enabled the silhouette to explore new avenues, including leather and suede options, to Climacool-constructed options for Summer, all whilst keeping its DNA intact. Their newest silhouette, the adidas Ultra BOOST Web doesn’t get too far off the wall, though it does add a brand-new element to the Ultra BOOST lineage — midsole caging.

More fitting to the DNA title, the newest colorway to appear employs the long-running “Oreo” schematic, pairing whites and black in equal measure. The former engulfs the majority of the woven upper, save select flutterings of black interwoven at the fore and midfoot, with the laces following suit in a DQ Blizard-like finish. This is wrapped in a milky-translucent midfoot cage, and rests atop bright white BOOST midsoles. The outsole has been removed and is replaced by the titular web caging, here in black, to complete the design.

Though there has been a handful of previously-sighted colorways, we don’t yet have a debut date for the all-new adidas Ultra BOOST Web — but it is expected to arrive soon, so be sure to keep your eyes glued to our official Twitter account for further updates. Until then, enjoy a detailed look at the pair here below.