On-Foot Looks // BBC Icecream adidas NMD Hu “Running Dog”

On-Foot Looks // BBC Icecream adidas NMD Hu “Running Dog”

Pharrell’s Billionaire Boys Club was founded on the idea that wealth is of the heart and mind, not the pocket. But if you’re looking for a cheap pair of their NMD collaboration with BBC and adidas, you’re kidding yourself. While notoriously known for their wild graphics and vibrant use of colors, BBC has reverted to something a little simplistic for its latest link-up with adidas and its Icecream sub-brand, honoring their famed Running Dog motif in the process.

The speedy canine can be seen embroidered into the forefeet, split across both shoes in a fairly fuzzy fabrication. Opting for a muted green ribbed base and brown toe and heel anchors, the pair is void of any further saturations; white midsoles and liners, cream rubber outsoles, and black laces provide the remaining color accents. Co-branded heel tabs and insoles arrive to complete the design — and we’re sure there will be some pretty wild packaging, too.


Grab a first look at the BBC Icecream x adidas NMD Hu “Running Dog” here below via @teddyssole, and keep your locked on the official HOUSE OF HEAT Twitter account for further updates on its impending release.

Update 07.22.21 // On-foot looks at the BBC Icecream x adidas NMD Hu “Running Dog” have landed courtesy of @yankeekicks

BBC Icecream x adidas NMD Hu “Running Dog”

Release Date: 2021

Style Code: GZ1664

Where to Buy:
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