In the versatile domain of streetwear, the lines between artistry and functionality often intersect, with creatives continually pushing the boundaries. One such inventive force is Cali DeWitt, a name synonymous with iconic street culture imprints, from orchestrating the merchandise for Kanye West to co-founding streetwear labels with Yuta Hosokawa. Now, DeWitt extends his collaborative stride with Adidas, unveiling a vibrant spin on the beloved Campus 80s silhouette.
Departing from the digital camo narrative seen in his previous NMD S1 collaboration, DeWitt's present endeavor embraces a more adventurous color palette. The collection is almost reminiscent of a DIY project, with each of the three variants seemingly dipped in a hue accentuating its foundational color. The “Grey” edition luxuriates in an off-white cloak, “Collegiate Burgundy” immerses itself in a soft pink, while the “Collegiate Navy” dives a light green hue.
Beyond the color play, meticulous details enhance the aesthetic appeal and the narrative. Subtle co-branding, tonal embroidery, and a refined “adidas” logo grace these pairs, marrying DeWitt's innovative essence with Adidas' timeless design language. The personal touch sets this collection apart; a stencil accompanies each pair, inviting enthusiasts to infuse a part of themselves into the design.
The Cali DeWitt x adidas Campus 80s collection epitomizes collaborative innovation and celebrates individual creativity. Set to retail at $180 each, all three color renditions will arrive on adidas.com on September 28th at 10 am ET.