Cali DeWitt x Adidas Campus Collection Releases September 28

In the versatile domain of streetwear, the lines between artistry and functionality often intersect, with creatives continually pushing the boundaries. One such inventive force is Cali DeWitt, a name synonymous with iconic street culture imprints, from orchestrating the merchandise for Kanye West to co-founding streetwear labels with Yuta Hosokawa. Now, DeWitt extends his collaborative stride with Adidas, unveiling a vibrant spin on the beloved Campus 80s silhouette.

Departing from the digital camo narrative seen in his previous NMD S1 collaboration, DeWitt's present endeavor embraces a more adventurous color palette. The collection is almost reminiscent of a DIY project, with each of the three variants seemingly dipped in a hue accentuating its foundational color. The “Grey” edition luxuriates in an off-white cloak, “Collegiate Burgundy” immerses itself in a soft pink, while the “Collegiate Navy” dives a light green hue.

Beyond the color play, meticulous details enhance the aesthetic appeal and the narrative. Subtle co-branding, tonal embroidery, and a refined “adidas” logo grace these pairs, marrying DeWitt's innovative essence with Adidas' timeless design language. The personal touch sets this collection apart; a stencil accompanies each pair, inviting enthusiasts to infuse a part of themselves into the design.

The Cali DeWitt x adidas Campus 80s collection epitomizes collaborative innovation and celebrates individual creativity. Set to retail at $180 each, all three color renditions will arrive on adidas.com on September 28th at 10 am ET.