Adidas Officially Annouce Partnership With Edison Chen and CLOT
As global fashion circles merge and evolve, iconic brand partnerships take on transformative roles, fostering intersections of cultures, aesthetics, and philosophies. The recent alliance between Adidas Originals and Edison Chen, the luminary behind CLOT, stands as a testament to this global metamorphosis, thus putting a final chapter on his long-standing connection with rival powerhouse Nike.
Edison Chen's long journey with CLOT, a brand rooted in the amalgamation of East and West, reaches a monumental juncture as it celebrates two decades. This legacy is further elevated as adidas Originals proudly announces its global collaboration with Chen, marking a new chapter in the world of creative partnerships.
Drawing from his unique experiences, Chen's collaboration aims to leverage Adidas' rich heritage, introducing exclusive styles that blend traditional adidas ethos with his innovative vision. Grounded in fostering a cultural exchange between the East and West, this partnership promises collections that defy convention and challenge the status quo.
Chen's enthusiasm resonates deeply as he embarks on this collaboration with a transformed aesthetic and renewed vigor. His commitment to pushing boundaries is apparent in his words, reflecting his excitement and determination to bridge his newfound inspirations with the adidas brand.
The highlight of this collaborative saga, the "Change The Generation" collection, was unveiled at the CLOT SS24 Fashion Show. Amongst the footwear revealed at the event by Complex are Superstars and Gazelles, which can be seen below.
The collection encapsulates ultra-lifestyle, formal dress, and active/streetwear, all expected to debut in January 2024.