END. Taps Adidas for Adistar HRMY "Newsagents" Collab Inspired by British Corner Shops

END. Clothing's 20th anniversary celebration has reached its halfway mark. To kick-off the second part of its milestone achievement, the British retailer has revisited its Adidas partnership to create an Adistar HRMY running shoe inspired by corner shops.

As with other commemorative projects released over the last six months, END.'s latest drop draws inspiration from British life. Its performance-informed sneaker takes on a "Light Granite" color scheme that evokes images of ink printed on newspaper when coupled with the gradient accents across the upper and robust cushioning.

Every pair of the Adidas Running project features embossed END. branding on the heel, as well as printed logos on the mesh tongue, further cementing the storied relationship between both parties. In comparison, the "Newsagent" collaboration is a lot tamer than the Adistar HRMY by BAPE®︎ previewed during Paris Fashion Week.

Enjoy campaign photography of the latest HRMY ahead. Pairs will release via the END. Launches platform and at END. flagship stores on Friday, July 11, for $189.

For more sneaker news, check out the Adistar Jellyfish, a chunky, retro-inspired design from Pharrell Williams.