The END. x Adidas “Fly Fishing” Collection Releases May 31st

END. and Adidas Originals are reeling in attention with their latest collaboration, which dives deep into fly fishing, a sport fast gaining traction among Millennials and Gen-Z. The partnership celebrates the ancient tradition of fly fishing, a sport with roots tracing back to 200 AD, blending its rich heritage with a modern twist to resonate with a new generation of outdoor enthusiasts.

This unique collection emerges from a shared passion for the sport and its culture. It captures the essence of fly fishing's utilitarian attire and serene lifestyle. The campaign, highlighted by UK grime MC and TV personality Big Zuu, showcases the joy of reconnecting with nature through fishing.

The collaboration includes a line of everyday fishing essentials, such as cargo pants, fishing vests, bucket hats, tees, and sweats. Each item is imbued with an earthy color palette inspired by the riverside and the hues of popular fly-fishing catches like wild Trout, Bass, Carp, Pike, and Salmon. Vintage-inspired graphics featuring cartoon-style fish are splashed across the collection, bridging the gap between Adidas and END.'s logos in a nod to classic tackle packaging.

Footwear stands out with the Adidas Tobacco, a 1970s classic, reimagined in colors inspired by the UK’s native trout, available in Wild Pine and Ecru Tint. Additionally, the Adidas Mocaturf 'Fly Fishing' offers a moccasin-inspired upper with three-striping mimicking fishing lures and custom graphics on the tongues, available in Wild Tint and Sand.

Drawings for the END. x Adidas Originals 'Flyfishing' collection will open on endclothing.com on 24 May 2024, with the subsequent launch on Friday, 31 May 2024.