JENNIE’s Golden Ticket Truck Hits NYC in adidas Superstar Surprise

On July 26 and 27, adidas Originals and JENNIE of BLACKPINK brought a surprise Golden Ticket Truck activation to the streets of New York City. Timed ahead of her tour dates, the event celebrated the adidas Superstar and gave fans a chance to win exclusive prizes.

The truck, wrapped in adidas Trefoil branding and campaign imagery featuring JENNIE, made stops in SoHo and the Meatpacking District. Teased through cryptic social posts on the @adidasUS Instagram account, the activation drew large crowds of BLINKs and adidas fans eager to track down the truck.

Once on-site, fans received limited-edition scratch cards — 1,000 in total — with the chance to win product. Among those, 100 cards unlocked a new pair of adidas Superstars, and 10 of them granted the top prize: a pair autographed by JENNIE.

This activation forms part of adidas Originals’ “Superstar: The Original” campaign, which features a roster of cultural figures including JENNIE, Missy Elliott, Teezo Touchdown, GloRilla, Anthony Edwards, Mark Gonzales, and Gabbriette. The campaign is supported by cinematic visuals titled “Pyramids” and “Clocks,” narrated by Samuel L. Jackson.

Adidas will continue to highlight the Superstar throughout 2025 with additional experiences and releases tied to the silhouette’s ongoing cultural relevance.

Stay tuned for more global drops and surprise moments from adidas and its Superstar family. Until then, make sure to checkout the upcoming "Spida-Man" Done Issue #7s.