Kith & adidas Football Celebrate 20th Anniversary of Messi's First World Cup™

Ronnie Fieg and his Kith imprint are getting into the 2026 World Cup™ spirit.

Recently, the New York City-based brand's frontman took to social media to preview a handful of Kith-branded adidas Football jerseys for the one and only Lionel Messi. Each design features the Argentine star's "M" logo, marking a three-way collaboration.

Fieg and Kith are no strangers to "the beautiful game." Over the years, they've launched a number of collections with adidas Football, tapping the likes of Kaká, Paul Pogba, Paulo Dybala to help model designs.

Given that the 2026 World Cup™ will likely be Messi's final tournament as a player, the Three Stripes will pull out all stops to celebrate the decorated footballer. A project with Kith, which has a presence in Miami, where Messi's Inter Miami is based, helps commemorate the 38-year-old with a fashion-friendly spin. Fieg has shared that the expansive collection commemorates the 20th anniversary of Messi's first World Cup™ tournament, as well as Kith's 15th anniversary. Each item, co-designed with the Argentine superstar, was made to "his exact specifications."

Thus far, Fieg has previewed co-branded Argentina jerseys from 2006, the year of Messi's first World Cup™. Other shirts stamped with either number 19 or 10 are expected as part of the full collection. Additionally, football-inspired pieces blend the worlds of Kith, Messi, and adidas.

The collection is currently expected to release on May 29 via Kith.com.