Nike Launches New 24.7 Apparel Collection for Athletes On and Off the Clock

Nike recently introduced its latest innovation in sport-style apparel with the debut of the Nike 24.7 Collection. Designed to meet the demands of athletes beyond the gym or field, the new line blends material innovation, lifestyle functionality, and elevated comfort into one cohesive offering for both men and women.

Anchored in Nike’s vision to support athletes 24/7, the collection delivers a polished yet versatile range that adapts to every moment of the day—from training to travel to rest. Engineered with comfort and functionality at its core, the line incorporates two new proprietary materials: ImpossiblySoft, a refined spacer-knit with four-way stretch for casual ease, and PerfectStretch, a structured fabric designed for all-day wear that balances stretch and polish. These materials join Nike’s signature Dri-FIT technology to raise the bar on comfort and style.

Key items include women’s pleated skirts, wide-leg pants, and woven shirts, as well as men’s five-pocket pants and chinos—all featuring a refined fit and understated tonal branding. Other silhouettes like half-zips, joggers, and crewnecks round out the offering, with sizing available in Western and Asian fits to ensure a tailored experience.

Nike athlete Dina Asher-Smith shared her praise for the new line, calling it “authentic and effortless” in how it bridges performance and everyday style. Details like locker loops and Total Orange-striped internal tags offer subtle nods to Nike’s deep sport heritage, while the clean aesthetic ensures pieces can be mixed and matched with ease.

The Nike 24.7 Collection is available now globally at nike.com, and select retailers.

For more on the Swoosh, make sure to checkout the history of the Nike Vomero and keep your eyes locked onto our official twitter for further updates.