adidas and Peyton Manning Launch Tennessee Scavenger Hunt

adidas is continuing its first year back with the University of Tennessee with a new campus activation built around Vols legend Peyton Manning.

After Manning recently joked that he had lost his adidas contract, the brand is turning the story into a campus-wide scavenger hunt, giving Tennessee students the chance to track down the missing agreement and help reunite Manning with the Three Stripes.

The hunt kicks off on September 24, just ahead of Tennessee’s matchup against Texas and Manning’s nephew. Somewhere on campus, the contract will be waiting to be found.

The student who tracks it down will be eligible to win season tickets to every Tennessee sporting event, along with adidas gear throughout the year through monthly drops and styling resources from Dick’s Sporting Goods. The winner will also take part in a special signing ceremony with Manning.

The activation follows adidas and Tennessee’s reunion earlier this summer, when the two began a new partnership and announced plans for the brand to work with student-athletes across every sport.

With College GameDay also coming to town, the scavenger hunt gives students another way to take part in the buildup while tying Manning back to the brand he wore during his Volunteer days.

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