Tracy McGrady Returns to adidas Basketball

adidas Basketball proudly welcomes Hall of Famer and global icon Tracy McGrady (T-Mac) back to the Three Stripes family. One of the most electrifying players of his era, McGrady’s influence continues to resonate with athletes, fans, and culture worldwide.

The renewed partnership reconnects adidas with one of the defining figures of the brand’s early 2000s era. A seven-time NBA All-Star and one of the league’s most dynamic scorers, McGrady left his mark not only on the court but also on sneaker culture through his signature line with adidas. His fearless style of play and memorable footwear helped cement his legacy as both a basketball and cultural figure.

“T-Mac is back, and we couldn’t be more excited,” said Cam Mason, Head of Sports Marketing at adidas Basketball. “Tracy’s legacy is timeless, and his influence on the game and culture continues to resonate today.”

For McGrady, the return is personal. “adidas has always been family to me,” he said. “Some of my proudest moments in the game came while wearing the Three Stripes. I’m excited to inspire the next generation and remind people why T-Mac is back.”

By renewing its partnership with McGrady, adidas Basketball doubles down on celebrating greatness, amplifying culture, and continuing to build for the future of the sport—all while honoring one of the game’s most celebrated icons.