Eponymous label Willy Chavarria may be based in New York City, but it's consistently showcasing an affinity with Mexico and its diaspora.
During its Autumn/Winter 2026 showcase for Paris Fashion Week®, the brand displayed refinements to many of the tailored and street-inspired looks for which it's become known. The ETERNO runway show also unveiled new work with adidas Originals and adidas Football—with several pieces dedicated to the Mexico National Football Team.
Willy Chavarria's decision to include elements from "the beautiful game" in his latest fashion show isn't random. His partnership with the Three Stripes grants him access to international footballers like Marcelo and Rodrigo Huescas. Additionally, it allows him to use emblems from the Federación Mexicana de Fútbol (FMF) in apparel, footwear, and accessories. This latter move coincides with adidas' build up to the 2026 FIFA World Cup™, a tournament that'll be partly-hosted by Mexico.
In addition to reworking the country's 1986 jersey, Willy Chavarria lent its creative vision to beloved boot franchises like the adidas Predator and Copa Mundial. These silhouettes boast a healthy mix of fashion-forward ensembles and hybrid updates that further marry sport and lifestyle.
Stay tuned for firm adidas.com release details of these and other 3-Stripes-backed designs from Willy Chavarria.
For more footwear news, check out what's new from the Nike Air Max line.
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