Willy Chavarria has come a long way. In the past year alone, the California-native has gotten co-signs from the likes of Kendrick Lamar and unveiled a full collaborative collection with Adidas Originals at New York Fashion Week. With Paris Fashion Week underway, Chavarria and his Three Stripes partner have prepped a special capsule for the French capital.
Willy Chavarria's first showing at PFW is scheduled to take place on Friday, Jan. 24. With much still under wraps, the designer has tapped his Adidas family to bring some West Coast energy to Europe. In anticipation of his show, Chavarria has put together a special pop-up and activation to the streets of Paris. A classic Chevy Impala lowrider will be cruising across the city's rues, stopping at secret locations to distribute limited-edition, Paris-exclusive merch from the Willy Chavarria x Adidas Originals collaboration.
The collection includes heavyweight cotton t-shirts and long sleeves, cotton fleece sweatsuits, and co-branded caps. Three different footwear styles also form part of the Paris-exclusive range. The Chavarria Jabbar Low previewed at NFW arrives in 'Black' and 'Off-White/Black', and commemorates one of the most iconic basketball players of all time: Kareem Abdul-Jabbar. Chavarria's update to the Jabbar signature model elevates the sports shoe through the lens of high-fashion, bringing an asymmetric fold-over tongue and premium modifications to the model. Zebra and leopard prints also join the mix on both predominantly-'Black' makeovers of the old school basketball silhouette.
The lowrider's final stop will be outside of the Willy Chavarria PFW shoe venue. Once the exclusive merch giveaway runs out, special tickets to a hidden page on the Adidas CONFIRMED app will be distributed. Those lucky enough to secure a ticket will be granted access to purchase limited pieces from the collection. Items purchased will be available for pick-up at the Adidas Originals Paris flagship store, where Chavarria will make a personal appearance for a meet-and-greet with fans and customers.
Keep an eye on the CONFIRMED app for more details on the Paris-exclusive activation. Willy Chavarria's in-store appearance takes place on Saturday, Jan. 25, from 1pm to 2pm CET at 3 Rue des Rosiers.
Until then, enjoy images of the collection below, credits to Marco Ovando and stay tuned for more updates.

























