ASICS and Awake NY to Donate Proceeds From Their GEL-Kayano 21 to Virgil Abloh’s “POST-MODERN” Scholarship
Having touched so many industries in a positive and impactful way, the passing of Virgil Abloh has shown us just how far-reaching his impact was. The outpour of support for the late designer has been heartfelt, but for those who knew him personally and professionally – like Awake NY founder Angelo Basque – it surely hurts just a little more. His life is worth celebrating so his legacy can live on — and with Awake NY’s ASICS GEL-Kayano Trainer 21 collaboration, it will.
It has just been announced that 100% of the profits from the release will be donated directly to Virgil Abloh’s “POST-MODERN” scholarship, a project that will continue to keep Virgil’s legacy living beyond his years on earth. the scholarship was founded by Abloh in 2020 to support the next generation of Black fashion industry leaders. The mission of the scholarship fund is to champion inclusion and equity in the fashion industry to students of Black, African-American, or African descent. “POST-MODERN” just goes beyond just a check, but provides career support services and mentoring and has raised funds from brands such as evian, Louis Vuitton, Farfetch, and more.
The collaborative effort between Awake and ASICS features a duo of Miami-themed GEL-Kayano Trainer 21 colorways, with Dolphins garb gearing up both releases. One gets a little heavy-handed on the teal-green, the other opting for a mostly grey-silver finish — both of which are popped with bright orange hues. Each offering is set in suede, nubuck, and perforated underlays, and both arrive atop a simple white and black sole unit underfoot.
The Awake x ASICS GEL-Kayano Trainer 21 is set to drop on Thursday, December 2nd exclusively in-store at Unknwn Miami from 5 to 7 PM EST.