Switching sides.
Just yesterday on the ‘gram, we reposted a handful of our best sneaker concepts from the past 12 months — and it was met with incredible love and support. Again, our fans still question why we’re yet to work with Jordan Brand and/or Nike and one fan suggested I take my talents to the Three Stripes. So I did — my first ever adidas colorway from the Concept Lab. It’s not because I dislike adidas — in fact, I love adidas — its because their silhouettes have always had the guile to take on big risks with the market, leaving me with a less effective cut through. But hey — I’ve still got ideas for the Three Stripes, and here’s one I’ve had since 2015 — and it’s finally been put to paper (well… Photoshop to be precise) This conceptual adidas Ultra BOOST “Bruce Lee” would have torn the market apart in 2015/16, had it been released (and probably still would today). Blacked-out soles were still a hot thing for customizers, and the Bruce Lee wave was still rolling 5 years post the Kobe 5.
It might be too late now for the Ultra BOOST to deliver another bonafide banger — but like all good things, it’s time will come around again, and hopefully, this could be part of the next wave. Stay tuned, because we’ve got a few more Three Stripe concepts on the way from my favorite adidas silhouettes at the moment, including the LXCON, Streetball, Ozweego and the Superstar.
Wanna see more from the Lab? You can check out all of our Concepts HERE!
adidas Ultra BOOST “Bruce Lee”
From the HOUSE OF HEAT Concept Lab
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