The Yandel x Ewing Athletics Rogue Collaboration Drops January 4

Ewing Athletics, a brand synonymous with basketball heritage, has teamed up with the urban music icon Yandel for a groundbreaking collaboration. The result is the special Yandel x Ewing Athletics Rogue sneaker, a fusion of sports legacy and musical charisma.

What makes the Ewing x Yandel Rogue genuinely unique is its presentation. Each pair comes in a special Ewing x Yandel branded box, an art piece. Buyers will find an English and Spanish comic inside the box narrating the story behind the collaboration. Further celebrating Yandel's Puerto Rican heritage, the sneaker tissue paper inside the box features his national flag.

What's stowed inside is a standout creation. The sneakers feature a grey and white nubuck upper, tastefully complemented by scuba blue accents for a splash of vibrancy. This color scheme and the distinctive design choices bring to mind the iconic aesthetics of a world-famous self-lacing sneaker, celebrated in film, pop culture, and sneaker lore. Adding to its unique appeal, the white panels of the Ewing x Yandel Rogue are fully reflective, while the rubber outsole underfoot boasts a glow-in-the-dark finish for the Back 2 The Future feel.

Patrick Ewing, NBA legend and the name behind the brand expressed his excitement about this historic collaboration. "For the first time in our brand’s history, we are collaborating with a Latin artist, so it’s only right that we collaborate with a legend," he commented. This partnership represents a significant moment for Ewing Athletics, as it bridges the worlds of sports and Latin music.

Yandel, sharing his enthusiasm, said, “I’m a big fan and collector of sneakers and a big fan of NY Knicks legend and NBA Hall of Famer Patrick Ewing. Now, I get to have my own shoe in collaboration with one of the shining stars in the sports world. It feels amazing to kick off the new year by introducing the Ewing x Yandel Rogue as the shoe will also be celebrating its 30th anniversary in 2024.”

The Yandel x Ewing Athletics Rogue will be available starting January 5, 2024, at 10 am EST on ewingathletics.com