Aaron Judge Inks Endorsement Deal With Jordan Brand
It's a new inning for New York Yankees outfielder Aaron Judge as he steps up to the plate with Jordan Brand. Following whispers and hints, the powerhouse hitter has now officially marked his footprint with the iconic sports apparel brand.
Judge, who crash-landed into Major League Baseball in 2017, boasting one of the most impressive rookie seasons in MLB history, has established himself as a dominant force both on and off the field. Revered as one of baseball's best power hitters, Judge's prowess isn't limited to just the bat and ball; it's also evident in his strategic moves. Previously, during his college years, Judge was aligned with adidas and showcased New Balance cleats for the 2022 season. Still, his recent Jordan brandishing has been hard to ignore. Spring Training saw him donning the Air Jordan 2 Low "Responsibility", causing a stir among fans and sneaker enthusiasts.
This signing further entrenches Judge's legacy with the Yankees, drawing parallels to legendary Yankee captain Derek Jeter. Jeter, a stalwart of the Jordan Brand during and after his playing days, sets an aspirational blueprint for Judge's journey with the brand. With this partnership, Judge joins an exclusive league, becoming only the fifth active MLB player to bag a deal with Jordan Brand. He shares this illustrious roster with stars like Manny Machado, Mookie Betts, Vladimir Guerrero Jr., and the vibrant Jazz Chisholm Jr.
Details of this lucrative deal, including its duration and financial dynamics, remain under wraps. But given the monumental impact Judge has made on baseball and his undeniable marketability, it wouldn't be far-fetched to anticipate a signature cleat and a pivotal role in Jordan Brand's promotional endeavors; until then, though, the brand has blessed the big-hitter with a special-edition "Double Gum" Air Jordan 1 Low Cleat.
Even amidst a challenging 2023 season due to a nagging toe injury, Judge's star continues to shine brightly. Beyond his on-field prowess, he recently inked a staggering nine-year, $360 million contract, fortifying his stature as the face of the Yankees franchise.
As for Jordan Brand, it’s clear their scouting game remains impeccable. Fresh from partnering with Philadelphia Eagles' quarterback Jalen Hurts, they've now added another MVP to their roster. Fans and sneakerheads alike can now eagerly await the synergy of this brand-athlete partnership, promising an exciting fusion of sports and style.
For a detailed look at what this partnership holds, follow our updates. And, as always, keep your eyes locked on our official Twitter account for more such announcements and insights; you can enjoy a closer look at his inaugural PE footwear below.