Drops 24 Nov 2023
The Air Jordan 3 “Fear” will return for Holiday 2023.
The fan-favorite colorway was part of a three-pair retro pack from 2013 that drew inspiration from a 2008 Air Jordan TV Commercial series.
A profound message of self-awareness, confronting your fears, and being patient with your own process was the centerpiece of Jordan Brand’s “Look Me in the Eyes” advert from their 2008 Become Legendary campaign. In the revealing clip, Michael tells us about his one genuine fear and how it became his motivation to succeed and surpass his own expectations.
Now, the first on that list – the Air Jordan 3 “Fear” — will return for the Holiday 2023 season — ten years on from its first release.
First looks at the 2023 re-issue have now landed, so enjoy a detailed look below, and keep your eyes glued to our official Twitter account for further updates.