Jordan Brand Celebrates Chinese New Year with Air Jordan 38 "Year of the Dragon"

Jordan Brand's commitment to celebrating the Lunar New Year is unwavering, a tradition that has woven together the worlds of sportswear and cultural reverence year after year. As the wheel of the zodiac turns, 2024 heralds the Year of the Dragon – a symbol of strength, fortune, and transformation. True to form, the Jumpman is poised to unleash a fiery tribute to this legendary creature, all while capturing the tradition of the annual festival.

The Air Jordan 1 Low OG has garnered much attention among the anticipated releases, but the Air Jordan 38 "Year of the Dragon" is poised to steal a little of that spotlight. Drenched in hues of "Cedar" and "Dark Team Red", the sneaker’s design intricacies resemble the scales of the mighty dragon, intertwined with the elegance of a latticed weave. "Oil Green" touches, reminiscent of jade - a gemstone symbolizing power and immortality in many Asian cultures, further adorn the shoe. Glimmers of metallic gold, synonymous with wealth and prosperity, elevate the design, culminating in a silhouette that resonates with both the heart and the heritage of the Lunar celebrations.

The Air Jordan 38 "Year of the Dragon" will make its grand entrance at select Jordan Brand retailers and on Nike.com on January 24th, 2024.

Expect more looks and more info to emerge soon.