Everything You Need to Know About the Air Jordan 33

Everything You Need to Know About the Air Jordan 33

The Future is here.

Jordan Brand has officially revealed the Air Jordan XXXIII, a basketball shoe that combines Jordan’s historical design DNA with an all-new technology called FastFit.

This new tightening system provides optimal lockdown and boldly brings the game shoe’s innovation to the exterior of the shoe. The Nike Air logo on the heel tab and oversized, rounded tongues ties in cues from the Air Jordan 3, it’s 30-year older brother.

Below, designer Tate Kuerbis breaks down how the AJXXXIII came to be.

Early prototypes of the Air Jordan XXXIII

“Anytime we have a new game shoe, MJ challenges us to take it somewhere new. The Air Jordan XXXIII was our opportunity to ‘lift off’ in a whole new direction and lead with visible innovation. We wanted to expose the FastFit tightening system while making all aspects of the shoe work together and still look good.”

“Athletes tie and untie their shoes several times during a game, because the fit changes. The Air Jordan XXXIII provides a more consistent fit across the entire shoe with just one pull for lockdown.”

“We were focused on Flight Utility. A lot of our inspiration came from space suits and the purposeful, functional materials used to make them. They’re also purposeful in how color is used to indicate how things work or what to do during take-off. We applied that same attention to detail — mixing materials and using color instructionally — to the Air Jordan XXXIII.”

“FastFit is what locks you down, but it locks you down over a carbon plate. There’s less foam around the Zoom bag for underfoot sensation and room to compress and deflect. It all works together to make the Air Jordan XXXIII light and strong, as well as more interactive and innovative.”

Look for the Air Jordan XXXIII “Future of Flight” to release on October 18th at select Jordan Brand retailers and Nike.com. The retail price tag is set at $175 USD.

Air Jordan XXXIII “Future of Flight”

Color: White/Metallic Gold/Black-Vast Grey
Style Code: AQ8830-100
Release Date: October 18, 2018
Price: $175
Where to Buy: Nike.com

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