Guo Ailun Gets His Own Jordan Legacy 312

Guo Ailun is a name that resonates with basketball fans across China. Widely regarded as one of the country's top basketball players, Guo's popularity has transcended the court, making him a highly sought-after figure in the lucrative Asian market. Recognizing his influence, Jordan Brand signed him as their first Chinese athlete in 2017, a strategic move to capture a larger share of this burgeoning market.

A vital part of this partnership has been the creation of PE (Player Exclusive) colorways that cater to both performance-driven athletes and lifestyle enthusiasts. These exclusive designs highlight both the brand's technically advanced silhouettes and stylish lifestyle options, reflecting Guo's unique appeal to various consumer segments.

One of the latest products to emerge from this partnership is the Guo Ailun x Jordan Legacy 312, a Don C-designed hybrid sneaker that bears Guo's personal touch.

Informed by his trademark jade green hue, the shoe features vibrant accents across the forefoot overlays, straps, heel paintwork, collar, and semi-translucent rubber outsole. Equally electrifying golden yellow details in the leather Swoosh overlays, heel branding, and upper eyestays work harmoniously. The shoe's aesthetic is balanced by a simple white leather upper and nylon tongue, neutral suede mudguard, and greyscale elephant print in the rear. Guo's #6/G PE motif adorns a premium leather tongue tag, adding a personalized touch that celebrates the star's connection to the brand.

While a release date is yet to be confirmed, anticipation is building for this unique collaboration, and pairs are expected to hit shelves before the year's end; Pairs have already release in te greater APAC area.

Keep your eyes glued to our official Twitter account for further updates on its release.