J Balvin x Air Jordan 1 Revealed for Superbowl LIV
First pictures of the upcoming J Balvin x Air Jordan 1 collaboration came to light over the Superbowl weekend and from what we have seen it perfectly encapsulates the Colombian singer’s rugged reggae retro vibe.
The Air Jordan 1 has been reworked to suit the artists’ unique style. The kaleidoscope of colors — blue, green, yellow, orange, and red — flow from the heel to toebox on the uppers in a gradient effect, which is contrasted by bold blacks up top, and crisp whites below. The canvas shoe is adorned with jagged offcuts and complimented with a vintage-inspired exposed foam tongue. J Balvin’s signature smiley face can be seen on the tongue of the left shoe and the lateral side of both heels to cap off the design
This is the first time Jordan brand has collaborated with a Latino artist — that is a massive deal for both the Brand and the community, but the artist has big shoes to fill. Following Travis Scott and Drake as the brand’s next musical act collaborator, all eyes are on J. And even though this isn’t everyone’s cup of tea, his tie-dye explosion will still make waves.
There’s no release information just yet, but there will be more news to follow soon. Until then, make sure you’re following us on Twitter for further updates.
J Balvin x Air Jordan 1
Release Date: TBA