Air Jordan 1 Prices Tipped to Rise in 2020

Everybody’s favorite Air Jordan 1has been on a roll this year — and yet again, Jordan Brand is banking on the silhouette to bring in the big bucks in 2020. We’ve already previewed a handful of AJ 1 releases for next year, including the “New Beginnings” Air Jordan 1OG program, which is said see the return of OG cuts paired with updated Zoom Air tech. And while the latter is expected to increase in price thanks to the change in tech, news surfacing today from ever-reliable @zSneakerheadz suggests that we might see an increase on the GR drops, too.

AJ1 High OG releases could be receiving a possible price increase to $170 in 2020…



— zSneakerHeadz (@zSneakerHeadz) 13 September 2019

In 2020, Air Jordan 1 High OG drops may well be receiving a $10 increase, resulting in a base price of $170 USD:

Perhaps a preemptive move for Trump’s taxes, or in response to rising labor costs — or perhaps a move to increase revenue on the brand’s biggest seller — the move has all of the sneaker world peeved. Of course, rising prices is just one of those things that happens every so often, but still — eh.

This only highlights a point that former Jordan Brand designer Frank Cooke brought up last week, where he suggests that due to rising prices and tariffs, sneaker brands will need to be more selective of their design concepts and final releases to the market, as consumers will be more wary of the dollars they spend:

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