Jordan Brand Extend their Flight Utility Collection with the Air Latitude 720
Jordan Brand’s lifestyle-focused Flight Utility Collection has opened up an entirely new market for the Jumpman Brand. While their retro department is now whole-heartedly lifestyle-focused, demand has shifted to the use of modern designs and tech — and that’s exactly what Jordan has achieved with this new range. Joining the already-intriguing Protro-Max, Protro-React, and Apex-Utility is the Air Latitude, which draws clear inspiration from the Air Unlimited and Air Jordan 8. But while Jumpman has looked to the past, their focus is still on the future. The use of sleek lines, ultra-light woven uppers, and other new materials, as well as Nike’s biggest and comfiest Air unit to date, has set this, and the entire Flight Utility Range, in a class of its own.
The two debut colorways – a triple black and a women’s Aqua influenced palette (similar to the recently previewed Air Jordan 8) – are set to drop on June 6th.