Jordan Brand to Debut a Trio of Futuristic Silhouettes on April 1st

Release

2019.04.01

Brand

Jordan

Model

APEX-UTILITY

SKU

N/A

Color

N/A

Dropped

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Interstellar ideology.

Flowing on from the futuristic flight design ethos of the Air Jordan 33, Jordan Brand will be debuting three all-new silhouettes come April 1st, the Jordan Apex React, the Proto Max 720, and the Proto React.

“Similar to how we’re approaching the Jordan game shoe, we want to blend our design aesthetic with leading-edge NIKE, Inc., innovation when designing lifestyle silhouettes,” David Creech, VP of Design for Jordan Brand said. “Off-court comfort is paramount, so the benefit of Air Max 720 and React cushioning is clear.”

To tick all the boxes, JB has opted for the same aeronautical-inspired Proto design across the two new techs, while the Apex-React tackles three key on three focus elements; the past, the present, and the future. The base of the sneaker calls on the Brand’s heritage, utilizing the Air Jordan 1 as the sneaker’s base, which you can see hiding under the futuristic semi-translucent shroud overly. The futuristic themes continue with its wild design language that keeps the pair on an intergalactic level, from the mind-warping React cushioning tech to the heel lockdown system, making these feel more like a space boot than a Jordan. The present is met with the upper’s (hidden) Flyknit weave, that same style seen on Jordan 1 Flyknits of years past.

All three designs show a clear path of trajectory for the Jumpan Brand’s lifestyle offerings, clearly indicating that aesthetic appeal is only half of the equation — with comfort playing a more significant role than ever before. Each colorway below hits retailers on April 1st, with a handful more on the way.

Check out our Release Calendar to stay up to date with Jordan release dates, add reminders directly to your calendar and find direct links for each drop!