Jordan Brand’s 40 Years of Greatness celebration adds another historic chapter tonight, as two of its schools — the Florida Gators and Houston Cougars — face off in the NCAA Men’s Basketball Championship. With both teams proudly representing the Jumpman, this all-Jordan final ensures one thing: a national title is coming home to the brand built by the greatest to ever do it.
When Michael Jordan first took the floor for North Carolina in the early ‘80s, it marked the beginning of an unprecedented legacy of winning. From hitting the game-winning shot in the 1982 NCAA Championship to capturing six NBA titles with the Chicago Bulls, MJ made greatness a habit. But it didn’t end there — it evolved. Jordan's spirit now lives on through the athletes, teams, and institutions that carry his name across every sport.
The Florida-Houston showdown is the latest milestone in a year where Jordan Brand has dominated the highest levels of competition. Jayson Tatum led the Celtics to the NBA crown, Mookie Betts brought the World Series back to L.A., and Jalen Hurts powered the Eagles to the Super Bowl. Now, college basketball’s biggest prize will be lifted by a Jumpman school, reinforcing the brand’s influence across every level of sport.
As Jordan Brand commemorates four decades of excellence, this championship matchup is more than just a game — it’s a reminder that winning is woven into the DNA of the Jumpman.
Forty years later, championships still run in the family. When champions rise, the Jumpman soars with them.
And on this historic night, it’s the Florida Gators who soared highest — capturing the NCAA Championship and cementing another title under the Jumpman banner.
Stay locked on our official Twitter for all things Jumpman — and don’t miss your chance to grab Florida Gators Championship gear from Nike before it’s gone.
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