Jordan Brand’s premier global one-on-one basketball tournament, The One, wrapped up its second year with a dramatic finale at The Rooftop at Pier 17 in New York City. After months of qualifiers spanning 17 cities worldwide, two young hoopers emerged victorious — Rose Simpson of New York City and Terron Williams of Los Angeles — cementing themselves as champions of The One Finals.
Both athletes represented their cities with unmatched heart and hustle, navigating through an elite field of teenage competitors (ages 15–18) to claim the crown. Their reward is not just a title, but a life-changing opportunity: each winner has officially signed an endorsement deal with Jordan Brand.
The prizing package underscores Jordan Brand’s commitment to elevating the next generation. Simpson and Williams will each receive a one-year contract with the brand, featured placement in upcoming marketing campaigns, a coveted Destroyer jacket, and $10,000 worth of Jordan footwear and apparel distributed monthly. It’s a comprehensive endorsement deal that places them alongside some of the world’s biggest basketball stars — a dream realized through their grit on the hardwood.
The One tournament has quickly become a proving ground for the next wave of talent, embodying the spirit of Michael Jordan’s competitive legacy while inspiring future generations to chase greatness. For Simpson and Williams, this is just the beginning of what could be long careers with the Jumpman behind them.
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