Available Now // Jordan MVP “Black Royal”

Update 04.09.23 Official Nike.com imagery for the Jordan MVP 678 "Black Royal" has been loaded ahead of a confirmed release for September 5.

Original PostJordan Brand is no stranger to experimenting with different design elements, but it has often faced criticism for its hybrid shoes. These shoes blend signature models’ design elements, which can result in a muddled and confusing look. However, despite the mixed reception, these designs have proven to be a significant sales driver for the brand, with models like the Dub Zero and Spiz’ike achieving enormous success.

Adding to the list of hybrid models is the new Jordan MVP 678, which pays homage to Michael Jordan’s first three NBA championship titles, where he was awarded Finals MVP. The shoe combines design elements from his signature sneakers from those years: the Air Jordan 6, Air Jordan 7, and Air Jordan 8. The tongue of the shoe is inspired by the AJ7, while the sole unit is reminiscent of the AJ6. The heel overlay and fixture draw inspiration from the AJ8, resulting in a fusion of design elements from all three iconic silhouettes.

The shoe’s name, Jordan MVP 678, is a direct reference to the three championship titles and reflects the shoe’s tribute to Jordan’s impressive legacy. The design incorporates the brand’s DNA, showcasing the brand’s commitment to innovation and evolution.

The shoe’s sophomore colorway is also nod to the brand’s heritage, with a “Black/Royal” render that takes inspiration from the earliest models of the Air Jordan line. The combination of black and royal blue colors creates a classic and timeless look that pays tribute to the brand’s roots while remaining relevant to modern fashion.

While the brand has not yet announced a release date for the new Jordan MVP 678, the appearance of images for the shoe suggests that its release is imminent. Until more details emerge, grab a first look at the pair here below, and as always, keep your eyes glued to our official Twitter account for further updates.