Official Images // Jordan Tatum 3 "10K Hours"

The Jordan Tatum 3 is not your typical signature sneaker.

Rather than following traditional marketing strategies, the Tatum 3 has made its presence felt through high-profile platforms such as the NBA 2K25 cover, a promotional tour in China, and visibility during the Paris Olympics. It's design, too, is not conformed to the norm; but one thing that has remained unchanged is the line's approach to personal storytelling.

The "10K Hours" edition of the Jordan Tatum 3 is not just a sneaker; it's a testament to Tatum's dedication and hard work. It embodies the principle that mastery requires at least 10,000 hours of practice, a concept Malcolm Gladwell popularized.

Visually, the Tatum 3 "10K Hours" showcases a striking color palette of "Seafoam" and "Apricot Agate," which gives the shoe a serene yet vibrant appeal. The sneaker's design intricacies are equally impressive, featuring a mix of mesh and synthetic materials intricately designed with patterns ranging from circular perforations to geometric grids. Each section transitions smoothly into the next, highlighted by textured embroidery that adds a layer of sophistication and tactile interest.

The design philosophy behind the Tatum 3 seems to draw from themes of Zen and tranquility, as seen in the wavy cut-outs and gentle indentations on the mesh upper. These elements, along with the calm, neutral colors, amplify the shoe's aesthetic of peace and focus. While the previous iteration's synthetic midsole pods have been removed, the commitment to curvilinear design remains strong, ensuring that the Tatum 3 is as much a work of art as it is a performance sneaker.

The release of the Jordan Tatum 3 "10K Hours" is expected on October 17, 2024. Pairs will retail for $125.