The Tatum 5 Is Jordan Brand’s First By You Shoe Since 2017

Jordan Brand is opening up the Tatum 5 for customization with the launch of Tatum 5 By You on November 12.

The experience gives fans control over nearly the entire shoe, including the base, laces, midsole and outsole. Users can also add a personalized ID and choose a number for the back of the shoe, creating their own version of Jayson Tatum’s fifth signature model.

The launch is also notable as the first Jordan footwear style available through By You since 2017, bringing Nike’s customization platform back to the brand after nearly a decade.

Tatum was the first to go through the process himself, creating multiple custom colorways that he is expected to wear on court.

The Jordan Tatum 5 By You launches globally on November 12, 2026, through Nike.com for $155.

For more footwear news, check out the Nike Vomero Premium, an ultra-cushioned running model from the Swoosh.