The original “Do You Know” campaign is back for the 30th anniversary of the Air Jordan 3
30 years on, Mars Blackmon is back.
Spike Lee played Mars Blackmon alongside Michael Jordan in the widely popular Nike Air Jordan commercials during the ’90s. For the return of the Air Jordan 3 “Black Cement” that debuts on February 17th, Nike and Jordan Brand will be bringing back the classic “Do You Know” campaign.
To celebrate the return of the “Black Cement” Air Jordan 3, there will be limited edition shirts made for the occasion. Two of the shirts have been revealed by J23app, with one having “Do You Know” written on it with a display of the Air Jordan 3s and wording that reads, Air Jordan III from Nike. The other shirt is the iconic photo of Michael Jordan taking off from the free throw line in the “White Cement” Air Jordan 3s during All-Star Weekend.
You can expect all apparel to become available ahead of the Air Jordan 3 OG “Black Cement” that releases on February 17th. The retail price tag is set at $200 USD.