Pure money.
Jordan Brand continue to push out the Air Jordan 1, showing no signs of slowing down production of Michael Jordan’s favorite Air Jordan model, the Air Jordan 1.
Quite possibly it’s his favorite because it makes him the most money, with what seems like endless colorways coming out for a market thirsty AF for fresh new takes on the 1986 classic.
And his latest offering is one of the better ones.
This all-new “Pure Platinum” edition comes decked out in premium leather on a deliberately aged sail midsole, giving them a worn-in appeal that makes them feel like they’re your favorite pair of beaters.
The Air Jordan 1 High PRM “Pure Platinum” is already arriving at European retailers. You can expect a stateside release to trail in the coming weeks. Stay tuned for more.
Air Jordan 1 High Premium “Pure Platinum”
Style Code: AA3993-030
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