Kid Cudi x MSCHF Super Normal 2 “Insano” Releases September 7

Kid Cudi stormed the stage with unapologetic flair at the Summer Smash Festival in Chicago. A mélange of fashion, music, and audacious creativity, the festival was the ideal backdrop for Cudi to tease the sneaker enthusiasts with a tantalizing glimpse of his forthcoming coup with MSCHF, the crafty band of out-of-the-box creators infamous for shattering norms.

In true Cudi style, it's a kaleidoscopic powerhouse of style. With an upper woven from fleece that would make a rainbow jealous – think Red, Blue, Purple, and Pink – the Super Normal 2 doesn't just make a statement, it shouts from the rooftops. Studded with Blue beads like a starlit sky, the sneaker indulges in sensory indulgence, as the tactile twist adds depth to an already head-turning ensemble. The laces ain't plain Jane either, swathed in a dapper seersucker pattern and giving a genteel nod amid the frenzy. MSCHF’s branding on the tongues and heels is like the cherry on top.

This collaboration appears to indicate a notable shift in Cudi's allegiance in the world of footwear. It's not just the unveiling of the Super Normal 2 that hints at this change, but Cudi's recent public appearances donning Nikes have all but confirmed his departure from adidas.

Enjoy a detailed look at the Kid Cudi x MSCHF Super Normal 2 "Insano" below, and if you're wanting to pick up a pair, then head on over to enter the MSCHF 24-hour raffle before it closes on September 7.