Air Max 90 “Familia” Celebrates Cultural Harmony Through Football

The Air Max 90 “Familia” for Latino Heritage Month focuses on the importance of the family unit in Latino culture and celebrates the power of community — and what better way to bring people together in Latin American than football?

In a region with many cultures, languages, and people, football (soccer) can act as a unifying, inclusive game across Latin America. Through the fictional team Club Atletico Familia, the Air Max 90 “Familia” celebrates the diversity and spirit of Latin America. Inspired by colorful ’90s goalkeeper jerseys, the patterned upper of this Air Max 90 is made of randomly die-cut panels from a 100% recycled polyester graphic, making every pair unique. With ten different colors all wildly combining, “Familia” is bold and unabashed, paying homage to Nike Football’s most innovative and disruptive designs of that era.

The idea of authentic cultural representation is a recurrent Nike footwear theme, following releases of the Lucha Libre collection and the Air Max 97 Puerto Rico earlier this year.

A release date for this celebratory Air Max 90 “Familia” has been confirmed for a SNKRSrelease on September 29th. Grab a look at the official imagery for the special-edition release below, and if you’re planning on picking up a pair on the day, make sure you head to our dedicated Nike Release Dates Calendar to set yourself a reminder for the drop.

Nike Air Max 90 LHM “Familia”

Release Date: September 29th, 2021

Style Code: DJ4703-900
Retail: $130