Overbranding Returns on this White and Emerald Air Max Plus

Oh Yeah, Nike Just Did It again.

Thought overbranding was over? We did, too. but Nike Just Did It again — pardon the pun.

Nike‘s iconic Just Do It slogan engulfs this upcoming cageless Nike Air Max Plus in bright white text over a glistening Emerald background, running from the lateral forefoot to cover the entire heel and back down the medial side. And if that wasn’t enough branding for you, oversized outlined Swooshes sit atop the distinct green area on the profiles. The remainder of the sneaker arrives in all white, from the mesh upper to the sole unit and Air Max interior, save the standard medial heel in yellow and red.

Take a peep at the Overbranded “Just Do It” Nike Air Max Plus below, and expect a release to land at select Swoosh stockists and Nike.com over the coming weeks. Until then, head on over to our Nike Release Dates page to stay in the loop with upcoming Swoosh drops!

Nike Air Max Plus

Style Code: CJ9697-100
Color: White/Emerald
Price: $160

Coming Soon: